I once worked with a football-focused marketing agency that looked healthy from the outside but was quietly bleeding from the inside. They had clients. They had growth. What they didn’t have was alignment.
Visualizing how structural drift converts revenue into silent waste.
When I stepped in, I didn’t audit campaigns. I audited how decisions were flowing across the organisation. Sales chasing one reality, delivery living in another, leadership assuming a third.
"Structural drift isn't fraud or laziness. It's invisible friction."
Once we mapped revenue, workload, ownership, pricing logic, and incentives across the structure, the number became unavoidable. ₹18 lakh in annual value was leaking purely through misalignment.
They thought they were a marketing agency. In truth, they were solving operational chaos for football clubs that didn’t even know how to articulate what they needed.
This reframing alone killed half the friction between sales promises and delivery reality. Suddenly, they weren't selling posts; they were selling operational solutions.
We rebuilt the spine of the organisation. No vague goals. We implemented:
Now when something slipped, the system didn’t argue. It pointed.
Alignment exposed everything. Duplicate work. Underpriced services. Departments optimising locally while damaging the whole.
The waste wasn’t hidden anymore because the organisation finally spoke one language.
Impact of alignment on Operating Expenses (OpEx) over 3 months
They are on course to save around 40% of their overall expenses within the next three months, not by cutting people, but by cutting misalignment.
Structure doesn't make people work harder.
It makes them stop working against each other.
We find the operational leaks that spreadsheets miss.
Audit Your Structure