I’ve spent the last few months speaking to the people who build football technology. Not outsiders. The product managers, engineers, and founders whose tools run the game.
Most academies cannot tell you which specific centre makes money and which one quietly bleeds it.
Coach performance is almost never tied to business sustainability or retention, only the session itself.
"Academy Growth" is often a vanity metric that hides deep operational rot underneath.
Reliance on the founder isn't a leadership flaw to be fixed—it is the industry's default operating model.
The reaction is always the same: Shock.
They hadn’t seen the operational reality I was describing. It isn’t their fault. They weren’t born into football the way I was.
I learned this industry on training grounds in Europe, inside academies that had real pathways, real standards, and real consequences. I worked with people who had lifted trophies, built youth pipelines, and treated football as a system, not a set of features.
So when I describe problems, I don’t talk about missing buttons or better dashboards.
That difference in perspective is everything.
Football tech doesn’t fail because the code is bad. It fails because the builders never saw the system breaking in front of them.
Once you see it, you can’t unsee it.
The gap between the tool and the pitch is where the money is lost.
We bridge the gap between operational reality and technical implementation.
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